Celebrations chocolate tubs are synonymous with festive moments, shared indulgence, and heartfelt gifts in UK households. Since their launch in 1997 by Mars, Incorporated, Celebrations have brought together miniature versions of popular chocolate bars in one box, making sharing easier and more enjoyable. The tagline “Share the happy” embodies the joyful experience this variety pack offers, especially during holidays, birthdays, and other special occasions. In 2025, Celebrations tubs remain a top choice across the UK, blending nostalgia with innovation through new flavours and themed editions.
Origins and Evolution of Celebration Chocolate
Celebrations were introduced by Mars as an innovative way to bring together their best-loved mini chocolate bars from brands such as Mars, Snickers, Bounty, Galaxy, Maltesers, Milky Way, and Twix. Unlike other confectionery assortments that created unique chocolates exclusive to variety boxes, Celebrations showcased miniature versions people already knew and loved.
The product quickly became a fan favourite for offering an assortment without the need to buy multiple full-sized bars. Over the years, the selection inside tubs has seen some changes:
- Galaxy Truffle and Topic bars, previously included, were discontinued in the UK.
- Twix was temporarily removed between 2007 and 2011 but reinstated due to popular demand.
- Special limited editions, like “No Bounty” tubs, have been introduced in response to consumer preferences, acknowledging that while 40% of people disliked Bounty bars, 18% named them as favourites.
Celebration tubs are now sold internationally with some variations, for example, in the US, the Milky Way and Galaxy bars differ from the UK versions, and Maltesers Teasers are not included.
Contents of a Celebration Tub: What Chocolates Can You Expect?
Celebrations usually contain a rotating but classic selection of miniature bars:
- Mars: A blend of nougat and caramel coated in milk chocolate.
- Galaxy: Renowned for its creamy, smooth milk chocolate texture.
- Bounty: Coconut-filled milk chocolate, a tropical favourite though divisive among consumers.
- Snickers: Nougat, caramel, and peanuts encased in chocolate, offering a nutty crunch.
- Maltesers: Light malted milk balls covered in chocolate with a crisp texture.
- Milky Way: Soft nougat covered in milk chocolate, a lighter chocolate option.
- Twix: Biscuit base topped with caramel and coated in milk chocolate, popular for its crunch and chewiness.
Occasionally, Mars UK introduces new flavours or packaging themes—Christmas, Valentine’s Day, Easter—with special editions like salted caramel or nut-infused variants, keeping the range fresh and appealing.
Celebration Chocolate’s Role in UK Culture
In the UK, Celebration tubs are more than just chocolates—they’re part of social traditions. They appear in Christmas stockings, family gatherings, office parties, and as thoughtful gifts. These tubs encourage sharing moments of joy and togetherness and have become a staple in UK festive advertising and social media campaigns.
The sharing appeal matches British values of community and modest indulgence. For many, Celebrations evoke warm childhood memories while remaining a modern choice for gift-giving.
Buying and Gifting Tips for 2025
- Where to Buy: Widely available in major supermarkets including Tesco, Sainsbury’s, Asda, Morrisons, and online through Amazon, Ocado, and supermarket delivery services.
- Sizes: From small 225g tubs perfect for individual treat sharing to large 1kg tins suitable for parties and family gatherings.
- Gift Presentation: Many stores offer seasonal gift wrapping or themed packaging around Christmas, Valentine’s Day, and Easter.
- Bulk Buying: Sometimes supermarkets run “buy one get one half price” or bundle deals—great if gifting to multiple recipients.
- Combine Gifts: Pair Celebration tubs with flowers, cards, or wine for a well-rounded gift package.
Limited Editions and New Flavours for 2025
Mars UK continues to innovate, providing:
- Seasonal packaging: Festive, romantic, or thematic designs to match various gift occasions.
- New chocolate variations: Occasionally introducing salted caramel, nutty blends, or crisp inclusions in some bars.
- ‘No Bounty’ editions: Catering to those who dislike coconut-flavoured chocolates by offering tubs without Bounty bars during certain promotional periods.
- Size variations: Smaller portion-controlled tubs targeting health-conscious consumers or those gifting to children.
Storage and Serving Recommendations
To keep Celebration chocolates fresh and delicious:
- Store in a cool, dry place away from direct sunlight and high temperatures.
- Avoid refrigerating to prevent condensation issues; room temperature is best.
- For parties, display chocolates on decorative platters or bowls to invite communal sharing.
- Combine with complementary snacks like nuts, fruits, or cheese for an elevated treat platter.
FAQs About Celebration Chocolate
1. Are Celebration tubs gluten-free?
Most chocolates within Celebrations tubs do not contain gluten ingredients, but it’s important to check labels as recipes can vary.
2. Do Celebrations contain nuts?
Yes, some chocolates such as Snickers contain nuts. Anyone with nut allergies should carefully read ingredient lists.
3. Are there vegan options within Celebration tubs?
Currently, most chocolates contain dairy and are not vegan. Vegan alternative assortments exist in some specialised retail ranges but are separate from main Celebrations tubs.
4. Can Celebration tubs be delivered across the UK?
Yes, via major online retailers and supermarket delivery services.
5. What is the best size to buy for gifting?
Medium tubs (~375g) suit individual or small gifts, while 700g to 1kg tubs are great for families or shared celebrations.
Final Thoughts
Celebration Chocolate continues to be a hallmark of festive joy and sharing in UK households in 2025. Its irresistible mix of chocolates appeals to a broad audience, combining classic favourites with exciting new editions. Whether enjoyed at a family gathering or given as a thoughtful gift, Celebrations encapsulate happiness in every bite. For those seeking a timeless treat that brings people together, the Celebration tub remains a winning choice.
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