Walk into a British home in 2025 and you’re likely to find at least one product labelled in Spanish, from limpiador con lejía to fregasuelos. While British supermarkets are stocked with familiar names like Flash, Dettol and Mr Muscle, many households are turning to Spanish cleaning products — often ordering them online or bringing them back from holidays. But what exactly is fuelling this continental obsession? Are these Mediterranean imports truly better, or is it all down to social media buzz and the allure of the unfamiliar?
From strong disinfectants to floral-scented floor cleaners, Spanish brands have developed a cult following in the UK — particularly among cleaning influencers and savvy shoppers. Their reputation for delivering powerful results with distinctive fragrances has led to booming imports and increasing availability even in high-street shops. But does popularity always equal performance?
In this article, we explore why Spanish cleaning products are having their moment, what sets them apart from British alternatives, and whether they really live up to the hype when it comes to performance, value, and sustainability.
What Are Spanish Cleaning Products, and Why Are They Different?
Spanish cleaning products refer to household cleaning solutions, sprays, disinfectants, air fresheners, and floor liquids manufactured in Spain. They’re often produced by brands like Asevi, 3 Brujas, Nenuco, Las Dos Rosas, and KH-7. Many of these products are originally designed for high-traffic homes, tiled surfaces, and warmer climates — making them extra potent and highly fragrant.
What makes them stand out is their intense scent, long-lasting freshness, and effective performance on greasy or tiled surfaces, which are common in Spanish households. These products are generally more concentrated than British formulations and often come in larger bottles or refill formats.
Another unique aspect is the blend of practicality and perfume. Spanish products don’t just aim to clean — they aim to make your home smell like a luxury resort, citrus orchard, or freshly laundered nursery. This combination of heavy-duty cleaning with spa-like scents is rare in many UK brands, which often focus on more clinical or pine-based fragrances.
Why Are British Consumers So Drawn to Spanish Cleaning Products in 2025?
The buzz began during the pandemic when cleaning influencers on platforms like TikTok and Instagram began showcasing their hauls of Spanish products, praising their potency and smell. This social media exposure coincided with a rise in interest in home care, self-care, and “cleanfluencing,” making cleaning not just a chore but a lifestyle statement.
By 2025, British consumers are looking for more sensorial, satisfying cleaning experiences. A quick mop with Asevi’s Bactericida Floral or a spritz of Las Dos Rosas’s floor freshener doesn’t just clean — it changes the atmosphere of a home. These products have a signature smell that lingers for hours, making people feel like their house is truly fresh.
There’s also a psychological comfort associated with using products from Mediterranean countries where hospitality and hygiene are valued cultural traits. British consumers see Spanish cleaning products as effective, exotic, and worth importing — even with extra cost — because of the luxurious experience they offer.
Do Spanish Cleaning Products Actually Work Better Than UK Brands?
Effectiveness depends on the product, the surface, and the user’s expectation. However, many UK users say that Spanish cleaners tackle grease, limescale, and odour more aggressively than their local alternatives. For example, KH-7 is widely praised for breaking down oily stains on stovetops and ovens with minimal scrubbing.
In side-by-side comparisons, products like 3 Brujas Multiusos and Asevi’s disinfectant ranges have outperformed UK brands when used on hard floors, bathroom tiles, and high-traffic kitchen areas. The higher concentration means a little goes a long way, which is especially valuable for those who clean daily.
However, there are a few caveats. Spanish products may contain stronger chemical agents or fragrance components not commonly used in UK products, which could raise concerns for those with allergies or sensitive skin. Also, some of these cleaners are not specifically labelled in English or compliant with UK chemical disclosure standards, which may affect user safety.
So while many of them do work exceptionally well, they may not always be the best choice for homes with pets, young children, or those seeking low-fragrance or eco-labelled products.
Sustainability and Packaging: How Do They Compare?
In 2025, sustainability is a growing concern across the cleaning industry. British brands are increasingly transparent about their environmental impact, offering refillable bottles, biodegradable formulas, and vegan certifications. Spanish products are catching up, but not all of them have adopted the same standards yet.
Many Spanish cleaning brands still use dense plastic packaging and may lack English-language recycling labels. However, companies like Asevi and Las Dos Rosas have started moving toward eco-formulated lines, and some are trialling refill pouches and biodegradable bottles for export markets, including the UK.
For consumers focused on sustainable choices, it’s important to check whether the product is compliant with UK regulations and offers genuine environmental benefits. In general, Spanish products still lag slightly behind UK brands on sustainability — though their performance often means you use less product per clean.
The Cost of Importing: Is It Worth the Price?
While many Spanish cleaning products are now available through UK stockists and specialist online retailers, they often come with a price premium. A standard 1L bottle of Asevi floor cleaner might cost £4 to £6 online, compared to £1.50 to £2 for a mainstream UK brand.
However, that cost is often justified by how long the product lasts, the intensity of fragrance, and the superior clean. Frequent users say they use smaller amounts per clean and are willing to pay extra for the sensory benefit — particularly in homes with hard floors or open-plan layouts where scent travels quickly.
Some savvy shoppers are even buying in bulk during holidays to Spain, taking advantage of supermarket prices and stocking up for months at a time. Others group-buy with friends or family to share shipping costs.
If your priority is scent, long-lasting freshness, and powerful grease-cutting ability, the higher cost may feel like a fair trade-off. But if you’re on a tight budget or prefer local, eco-conscious brands, there are British-made alternatives that can still deliver solid results.
Frequently Asked Questions
What are the most popular Spanish cleaning products in the UK right now?
As of mid-2025, bestsellers include Asevi Bactericida Floral, 3 Brujas Multiusos, KH-7 Degreaser, Nenuco floor cleaner, and Las Dos Rosas freshener.
Are Spanish cleaning products safe to use in homes with children or pets?
Most are safe when used according to instructions, but due to stronger fragrance and chemicals, it’s wise to check labels and patch-test surfaces or fabrics.
Where can I buy Spanish cleaning products in the UK?
They’re available via specialist cleaning websites, TikTok shop links, some independent retailers, and increasingly in-store at selected European supermarket chains.
Do Spanish cleaning products have better ingredients than UK ones?
Not necessarily better — but often stronger or more concentrated. This means better cleaning for some users, but also a need for careful usage.
Are they more eco-friendly than UK cleaning brands?
Generally no, although some Spanish companies are improving their formulas. UK brands currently lead in sustainability and eco-certifications.
Final Thoughts
The popularity of Spanish cleaning products in the UK isn’t just a trend — it’s a reflection of how modern consumers view home care. In 2025, cleaning is about more than hygiene; it’s about wellness, environment, and atmosphere. Spanish products tap into this desire for a clean home that feels and smells indulgent. While they often outperform UK brands in terms of fragrance and concentrated strength, they’re not always the most affordable or eco-conscious choice. For those prioritising performance and luxury in their daily routine, the extra cost may feel like a worthwhile investment. But British brands are closing the gap, offering increasingly competitive alternatives.
Ultimately, whether you opt for a £6 bottle of Spanish limpiador or stick with a UK-made spray, the best product is the one that works for your space, values, and lifestyle.
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