Soft drink fans across the UK rejoiced in 2025 when Carlsberg Britvic announced the much-anticipated return of the highly popular Tango Cherry Blast and Raspberry Blast flavours. Inspired by the iconic slushie drink Tango Ice Blast, these ready-to-drink variants made a surprise reappearance in shops in April 2025 after their debut launch in 2024. This article explores the successful comeback of Tango Blast, its appeal to consumers, strategic marketing, product details, and what this signifies for the fast-moving consumer goods sector.
The Tango Brand and Its Heritage
Tango is a nationally loved British soft drink brand originally introduced in the 1950s. Famous for bold fruit-flavoured carbonates, Tango carved a niche as a fun, vibrant, and youthful brand. While its original orange flavour remains a staple, Tango has evolved to embrace creative and varied tastes in response to changing consumer preferences.
One of Tango’s standout innovations was Tango Ice Blast, a frozen slushie product that gained immense popularity in UK cinemas and convenience stores. The flavours Cherry Blast and Raspberry Blast, inspired by the Ice Blast slushie, offered consumers a nostalgic yet modern burst of flavour in a convenient, ready-to-drink format.
The 2024 Launch and Success
After the initial launch of Tango Cherry Blast and Raspberry Blast in April 2024, the beverages captured the imaginations and taste buds of a broad consumer base, particularly Generation Z and young millennials. Riding on the wave of the well-known Ice Blast flavours, the ready-to-drink versions combined convenience with familiar tangy sweetness.
Sales data showed spectacular performance: Raspberry Blast and Cherry Blast ranked first and second place among fruit-flavoured carbonate product developments in 2024 according to Nielsen figures. These two flavours contributed to almost half of Tango’s overall growth that year, reinforcing their status as top performers for the brand within convenience and immediate consumption markets.
The 2025 Limited-Time Return
Responding to popular demand, Carlsberg Britvic officially brought back Tango Cherry Blast and Raspberry Blast for a limited period of six months starting April 1, 2025. The relaunch included:
- Availability in 500ml bottles priced at £2.15, perfect for on-the-go consumption.
- 2 litre bottle formats (£3.35) aimed at home consumption, made available primarily through discounters such as Iceland, Home Bargains, and B&M.
- Distribution across convenience stores including Spar, Co-op, and Nisa.
- Enhanced in-store shopper activations and engaging social media campaigns to reach target consumers.
- Special Tango Blast printed cases in wholesale to increase product visibility and shelf impact.
Victoria Burridge, Tango Brand Manager at Carlsberg Britvic, stated: “We’ve heard our fans’ cries and are thrilled to bring back Tango Cherry Blast and Raspberry Blast after they flew off the shelves when first launched last year.”
Marketing and Consumer Appeal
The relaunch of these Tango Blast flavours taps into several key consumer trends in 2025:
- Nostalgia: Consumers fondly remember the Ice Blast slushie experience, associating Cherry and Raspberry with fun and refreshment.
- Convenience: Busy lifestyles demand portable and ready-to-drink options that offer flavour without fuss.
- Bold Flavours: The tangy, fruity taste appeals to younger consumers seeking exciting and authentic soft drink experiences.
- Social Media Buzz: Digital and PR activations helped build excitement online, creating a sense of urgency around the limited availability.
- Sustainability Focus: Carlsberg Britvic is working to improve packaging recyclability and reduce carbon footprint in production, aligning the product with consumer values.
Practical Tips for Retailers and Consumers
Retailers
- Stock multiple pack sizes to cater to different consumption occasions—from single serve to larger family formats.
- Leverage branded displays and point-of-sale materials to maximise product visibility.
- Collaborate with digital marketing campaigns to drive store footfall and impulse purchases.
- Monitor fast-moving stock closely to optimise reorder timing and avoid out-of-stock situations.
Consumers
- Act quickly—Tango Blast is available for a limited six-month run.
- Try both Cherry Blast and Raspberry Blast to experience varying fruity profiles.
- Share on social media to join a community of Tango fans.
- Look for deals and bundle offers for cost savings on larger packs.
Latest Trends in UK Soft Drinks 2025
The Tango Blast return aligns with broader beverage market trends this year, including:
- Increasing consumer preference for flavour innovation and nostalgic brands.
- Growing demand for convenient, portable packaging formats.
- Emphasis on health-conscious and natural ingredient claims, even within indulgent categories.
- Sustained growth in ready-to-drink formats with on-the-go lifestyles.
- Social media and influencer marketing as crucial drivers for brand engagement.
Real-Life Examples of Successful Product Relaunches
The UK retail landscape has seen many successful product comebacks recently:
- Coca-Cola’s return of “New Coke” limited edition in selected markets sparked excitement.
- McVitie’s revived classic biscuits with updated recipes, combining heritage and modern tastes.
- Cadbury relaunched retro chocolate flavours appealing to both nostalgic adults and new consumers.
These cases highlight the importance of timing, consumer insight, and multi-channel marketing in relaunch success.
FAQs
When did Tango Cherry Blast and Raspberry Blast originally launch?
They first launched in April 2024 to widespread acclaim.
How long will the 2025 return last?
The relaunch is limited to six months starting April 1, 2025.
Where can I buy Tango Blast in 2025?
Available at local convenience stores like Spar, Co-op, Nisa, and discounters such as Iceland, Home Bargains, and B&M.
What sizes are available for Tango Blast?
Tango Blast comes in 500ml ready-to-drink bottles and 2 litre family-sized bottles.
What is special about these flavours?
They are inspired by Tango Ice Blast slushies, offering tangy, fruity flavour in a convenient carbonated drink format.
Final Thoughts
Tango Cherry Blast and Raspberry Blast’s return in 2025 is more than a product relaunch—it represents an effective fusion of brand heritage, innovative product development, and savvy marketing that meets modern consumer lifestyles and tastes. Amidst changing market dynamics, such successful initiatives strengthen brand loyalty and consumer excitement in the UK’s burgeoning soft drink sector.
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